After an extended research period that was begun in 1993, Canna caused a small revolution within the grow-branch in 1996. With the sensational new coconut substrate Canna Coco, Canna has not only created the conditions for a better horticultural result than was feasible on mineral wool, but also the naturally recyclable substrate has brought an environmentally friendly hydro-culture system within reach. Canna Coco and the nutrient line developed to go with it was, in the first instance, enthusiastically received in the German-speaking countries in particular. But the sceptical Dutch growers also quickly changed their minds. Other producers followed Canna's example and at present countless experts are of the opinion that the future of growing will be coloured coconut brown.